AI-DRIVEN HUMAN INSIGHTS
mildred.digital
Inside the Human Mind
Digital Transformation Strategy
Think small.
Move fast.
Transform continuously.
Rigid transformation programs are left behind as a living digital strategy is created. Leading research and innovation methodologies are drawn upon to guide organizations as market shifts are sensed in real-time, confidence in experimentation is built, and continuous evolution is enabled. Leading research and innovation methodologies are drawn upon to guide organizations as market shifts are sensed in real-time, confidence in experimentation is built, and continuous evolution is enabled.
Your strategy shouldn’t be treated as a static document—it should be allowed to breathe, adapt, and grow with you.
Omnichannel Flow
One customer.
Many channels.
Zero friction.
Your customers are connected wherever they are – and every step of their journey is remembered.
Linear paths are not followed by today’s customers. Mobile browsing, social research, and in-store purchases are woven together seamlessly. Complex journeys are mapped by us, and seamless experiences are designed across every touchpoint. Like an octopus with independently thinking arms working in concert, every channel is kept connected, intelligent, and responsive to customer needs.
Consumer Experience
From human insight to human delight.
Experiences are designed that feel, not just function.
Great customer experience is not built on transactions—it is rooted in emotions, trust, and meaningful connections. Innovative research tools (eye-tracking, neuromarketing, AI personas) are employed, and deep behavioral insights are uncovered to reveal what truly moves your customers. Moments are created that resonate at the visceral, behavioral, and reflective levels—loyalty that lasts is built.
Manage the customer value chain
See the chain.
Break the links.
Create new value.
Value chains are unlocked when links are decopled and reimagined.
Customer value is not merely delivered through products—it is created through reimagining how value flows to customers. Your customer value chain is analyzed to identify where links can be broken apart, specialized, and reassembled for competitive advantage. MIT innovation frameworks are leveraged to reveal hidden opportunities where value is created, friction is eliminated, and competitive advantages are captured.
Turning Research into Results
Our AI-Powered Tools
ETHNOGRAPHIC RESEARCH APP
Gathers fresh data directly from people.
Gamified research platform that captures real-time behavioral data directly from your customers—through photos, videos, and creative snapshots of their everyday lives.
Users happily share authentic, visual content because they’re rewarded and engaged in a game-like experience. You gain the kind of deep insight that traditional research can never deliver.
AI PERSONA FROM CUSTOMER DATA
Transforms your existing data into actionable personas.
An AI-powered system that automatically builds, validates, and continuously updates live customer personas from your existing data. Your customer personas are no longer just “pretty slides.” They’re actually useful, living tools.
OUR TEAM
